I have always been a chocolate lover

Meaning that not only have I been long-aware of the benefits, I have also been aware of what is inside the average supermarket chocolate bars.

As a mother of young children, I found myself determined to create a delicious recipe for chocolate that didn’t have those nasty ingredients.

Days spent experimenting in my kitchen with some of the finest natural and organic ingredients, allowed me to create a recipe for deliciously creamy chocolate made without refined sugar and avoiding common allergens including dairy, nuts, gluten and soy.

Each of our ToyChoc Boxes contains two, bite-sized pieces of our scrumptious chocolate, while our JustChoc Boxes are available as either a five or ten-piece set for the perfect guilt-free indulgence.

But for me, PLAYin CHOC is about more than just a healthier alternative to chocolate. I wanted to create something that could inspire young children and encourage them to learn about the Earth and environment in a fun and creative way.

Within each ToyChoc is an eco-friendly toy animal that your children can build, play and explore with. There are 66 to collect as part of a collectable series, such as Dinosaurs or Endangered Animals and comes with its own educational fact card full of information!

It has always been important to me that I leave the world in a better way than I found it, or at least that I try.

So, from where we source our organic ingredients to how we package our products we are always ethically mindful. In particular, our cacao is sourced from small family owned farm collectives in Peru to ensure that it is 100% slave free, child labour free and animal cruelty free.

Our toys are free from plastic, as is our packaging. In fact, each chocolate is wrapped in a plant based biodegradable film that you can compost at home!

Even our packing filler is made from non-GM maize starch and is dissolvable in water, home compostable and is 100% biodegradable.

There is so much more to PLAYin CHOC than meets the eye…
A special recipe…

Here in the UK, we’re enjoying the sunshine!
And with the sunshine comes a desire for ice cream.

One of my favourite things about our chocolate is how versatile it is. While of course, it’s delicious to eat straight from the box, it’s also delicious melted and drizzled over porridge, grated over ice cream, or…

As a healthier alternative to ice cream. Much-loved by my children, and me, I like to make frozen chocolate-covered bananas.


  • 100g of JustChoc M•LK or Dark chocolate
  • Bananas (as many as you would like)

How to make:

  1. Place your peeled banana onto a wooden ice cream or long cocktail stick.
  2. Place your bananas on a tray and place in the freezer for at least 45 minutes.
  3. Place your JustChoc pieces in a bowl and melt the chocolate. You can either do this in the microwave or by placing a glass bowl over a saucepan of simmering water.
  4. Coat the banana in the melted chocolate from all sides

And voila, a delicious frozen, chocolate-covered treat!




PLAYin CHOC Awards

We are very proud of the recognition PLAYin CHOC has received. More on our blog...


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