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I have always been a chocolate lover

05 Jul

Meaning that not only have I been long-aware of the benefits, I have also been aware of what is inside the average supermarket chocolate bars.
As a mother of young children, I found myself determined to create a delicious recipe for chocolate that didn’t have those nasty ingredients.
Days spent experimenting in my kitchen with some of the finest natural and organic ingredients, allowed me to create a recipe for deliciously creamy chocolate made without refined sugar and avoiding common allergens including dairy, nuts, gluten and soy.
Each of our ToyChoc Boxes contains two, bite-sized pieces of our scrumptious chocolate, while our JustChoc Boxes are available as either a five or ten-piece set for the perfect guilt-free indulgence.
But for me, PLAYin CHOC is about more than just a healthier alternative to chocolate. I wanted to create something that could inspire young children and encourage them to learn about the Earth and environment in a fun and creative way.
Within each ToyChoc is an eco-friendly toy animal that your children can build, play and explore with. There are 66 to collect as part of a collectable series, such as Dinosaurs or Endangered Animals and comes with its own educational fact card full of information!
It has always been important to me that I leave the world in a better way than I found it, or at least that I try.
So, from where we source our organic ingredients to how we package our products we are always ethically mindful. In particular, our cacao is sourced from small family owned farm collectives in Peru to ensure that it is 100% slave free, child labour free and animal cruelty free.
Our toys are free from plastic, as is our packaging. In fact, each chocolate is wrapped in a plant based biodegradable film that you can compost at home!
Even our packing filler is made from non-GM maize starch and is dissolvable in water, home compostable and is 100% biodegradable.
There is so much more to PLAYin CHOC than meets the eye…
A special recipe…
Here in the UK, we’re enjoying the sunshine!
And with the sunshine comes a desire for ice cream.
One of my favourite things about our chocolate is how versatile it is. While of course, it’s delicious to eat straight from the box, it’s also delicious melted and drizzled over porridge, grated over ice cream, or…
As a healthier alternative to ice cream. Much-loved by my children, and me, I like to make frozen chocolate-covered bananas.

● 100g of JustChoc M•LK or Dark chocolate
● Bananas (as many as you would like)
How to make:
1. Place your JustChoc pieces in a bowl and melt the chocolate. You can either do this in the microwave or by placing a glass bowl over a saucepan of simmering water.
2. Once the chocolate has melted, place your peeled banana onto a skewer or long cocktail stick.
3. Coat the banana in the melted chocolate from all sides.
4. Place your bananas on a tray and place in the freezer for at least 45 minutes.
And voila, a delicious frozen, chocolate-covered treat!

Let’s talk about our cacao

16 Jun

At PLAYin CHOC, the quality and provenance of our products and ingredients is of paramount importance to us. For exceptional quality and taste we source all of our organic cacao from Peru where it is harvested by small family collectives. It certified 100% slave free, child labour free and animal labour free.
With 70% of the worlds cacao coming from West Africa where over 2 million children are exploited in the harvesting and production of cacao, it is important consumers hold brands to account who perpetuate this terrible injustice. Buy ethical.

Happy Earth Day!

22 Apr

Every day is Earth Day for us!

Keeping our planet alive and thriving for our children means learning about the natural world and what we can do to protect and preserve it for future generations.
For us, this means using bio-degradable, compostable, recycled and recyclable packaging as well as using organic and natural ingredients to protect our soil. It is also important we educate our children about the harmful effects of plastic waste on the natural world and how they too can help conserve our world for years to come.
Together we can play our part to make a positive impact on the future! 🌍


Fun ToyChoc Box ‘lockdown’ tips

24 Mar

6 simple and fun activities you can do with PLAYin CHOC ToyChoc Boxes!


•Get creative with our puzzle toys and mat. 🏞
With all 18 sets we include a themed playmat. Let your little one build and explore the animals as they do role play with them.


•Guess the animal! 🦔
Ask a parent or older sibling to read out the fun facts card, and let the little ones guess the animal in excitement. If they guess it right, they get to keep the card. The person with the most cards wins.


•Stencil fun 🖍✏️
Did you know that once you pop out the puzzles, they become animal stencils? Get out your pencils, crayons and even glitter and glue as you create your own designs on paper or card.


•Building blocks 🔸🔹
Can you build a tall box tower, or perhaps you want to create your first initial by making shapes? Our plastic-free ToyChoc boxes are excellent for coordination and play – fully functional zero waste packaging.


•Go on a Treasure Hunt ✖️
Parents/guardians to create a treasure map of the house or garden, placing ToyChoc boxes in various locations. Let the children hunt for them, and when they find each box ask them to read out the fun facts card.


•PIC me! 🦖
We have created our own take on an old game using our dinosaur cards for two players. Each player has 9 cards and they have to compare who has the highest value for a chosen weight or length. For example, the player with the heaviest dinosaur wins that round – the player with all 18 cards wins the game!



A note about our packing filler

05 Dec
We wanted to address a question that we are constantly asked – What is the packing filler you use to protect the PLAYin CHOC products we receive? The answer is Ecoflo – a UK manufactured 100% plant starch filler which is made from non GM maize starch from totally renewable sources, is home compostable, dissolvable in water and fully biodegradable. It’s the perfect environmentally ethical filler to pack our products in to ensure they reach you in optimum condition.

New JustChoc Boxes and one more award!

22 Nov

We are delighted to launch our multi award winning chocolate in new JustChoc Boxes in single origin organic Peruvian vegan M•lk and Dark flavours in all new packaging!
We have 5 piece and 10 piece boxes of both varieties. They look and taste amazing! Great for everyday gifting, if you can stop yourself from eating them first!


More great news is we are really honoured to be Food Matters Live Winners of Innovative Natural and Organic Product of the Year 2019!
20 industry judges decided the award which was presented at a ceremony at London’s Excel Centre in front of 500 guests.


New range of ToyChoc Boxes + 2 years of PLAYin CHOC!

14 Oct

We are so pleased to present to you our new range of PLAYin CHOC ToyChoc Box … its DiNOSAURS!!!

They look really amazing, very detailed and bit scary 🙂

We can’t wait for you to start playing with them!


























Check out our two years of PLAYin CHOC video ✨


New factory + New packaging + New award!

21 Sep

Its been a while since you heard from us…
but now we have lots of news!


We moved into our new large custom fitted factory in Uxbridge UK in August – opened by the Mayor & Mayoress of Uxbridge and our young ambassadors!
















We launched new packaging for our PLAYin CHOC ToyChoc boxes.




And we won our 8th industry Award!

Lunch! Innovation Challenge Silver Winner 2019



More awards + Things to come

16 Jul

The year is going so quickly so wanted to update what’s been happening with PLAYin CHOC.
In April we were nominated by the visitors of the Natural Products Europe Show as finalists for Best New Organic Product for our woodland animals. The second year running – last year it was our endangered animals.
In May we reached the shortlist of Junior Design Awards and Loved By Parents for 2 awards.
In June we won 2 International Chocolate Salon Awards – a silver for best vegan milk chocolate and a bronze for best vegan dark chocolate.

We also just finished a crowdcube fund raise – thank you so much to our wonderful 200 new investors! Your chocolate rewards will be going out to you very soon! 
This  week we are moving to larger permanent premises to enable us to produce more chocolate and toys!
We will fit out the premises to start production before end of July.
Then in September the busy season begins till the end of the year with tons of trade shows!
We hope to catch our breath on the way and wish you all a wonderful summer!
Maya x

Award + new choc recipe

29 Mar

It’s been a busy start to the year!
Last week we were at the IFE show in London’s Excel Centre. We are so happy to have won the World Food Innovation Award for Best Organic Product!



The week before we were at the Vegan Life Live show in London’s Alexandra Palace.
We had some new and some improved recipes to taste test and we are pleased to share the results with you:
Of the hundreds of children who sampled the chocolate, the clear favourite from over 90% of them was a new lighter, sweeter tasting recipe. It tastes like a vegan ‘milk’ chocolate. While having the same ingredients as our existing recipe – single origin Peruvian cacao, creamed coconut, coconut sugar and Madagascan bourbon vanilla – the proportions are different so as to be less dark and sweeter tasting while still having the same nutritional values. The result is we will put this new recipe as chosen by kids into the kids cubes from now onwards.



The other thing we taste tested for adults was the existing improved recipe – now conched for 20 hours to develop an even smoother and creamy taste profile – against a newer slightly lighter slightly sweeter version. The results were closer but decisive – most adults preferred the existing improved recipe – and of the ones who tasted the slightly lighter slightly sweeter recipe they mostly weren’t sure they could taste the difference between them – which was very hard to tell I admit!



So overall we have 2 new taste flavours – the improved existing recipe and the new lighter recipe. 
The lighter recipe will go into the kids cubes and will also be available to purchase separately shortly as chocolate only without the toys – because in the words of one of the lovely people we met who emailed us after the show:
“I loved your samples of the lighter kids chocolate. Thank you so much for creating this delicious vegan chocolate. I can’t stop thinking about it”